Jessica Serrano, CMO at Dig, shares her insights on crafting menu hits at the popular fast-casual restaurant. She emphasizes the importance of consumer feedback and seasonal ingredients in menu innovation. Jessica dives into effective marketing strategies for transforming hesitant customers into veggie lovers, highlighting the role of protein-driven advertising. The conversation also explores how AI could streamline personalization in food selection while maintaining the essential human touch in cooking. Discover the underrated items on Dig's menu that you might have missed!