Jessica Myers
CMO of The Very Group, previously CMO at Metro Bank, made the transition to the highly competitive retail market
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Jan 31, 2024 • 50min
The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO
Jessica Myers, CMO of Very, discusses the challenges of transitioning from big brands to a challenger brand in the retail market. She highlights the importance of understanding your customer, nailing positioning, and testing creative. The podcast also shares insights into the creation of Very's new fluent device, the pink flamingoes, and the future of the brand.
