Jessica Marlow

Scott Hervey, an FTC regulations expert, joins Jessica Marlow, a pro in influencer marketing, to discuss the FTC's new rule against fake consumer reviews. They explore the ramifications for businesses incentivizing reviews and stress the need for transparency. The conversation highlights ethical considerations in marketing practices and the looming consequences for violating the new regulations. Tune in to learn how these changes will reshape the influencer marketing landscape and promote genuine consumer engagement.

Legal experts Scott Hervey and Jessica Marlow discuss the risks brands face in social media marketing, from FTC compliance to intellectual property violations. Topics include ad spend projections, FTC requirements for brands, and legal risks in influencer promotions. They also cover copyright infringement, trademark issues, and the importance of securing rights for online content like memes and photos.

Legal experts Scott Hervey and Jessica Marlow discuss the risks in influencer marketing deals, emphasizing the importance of understanding legal regulations. They cover topics like IP infringement, music copyright concerns, and promoter liability lawsuits. The podcast sheds light on the civil and SEC liabilities for undisclosed promotions, including celebrity involvement in cryptocurrencies.