Jessica Kwan

Leigh Takanashi, a savvy reporter known for her insights on luxury consumption, joins Jessica Kwan, a Gen Z editorial apprentice with firsthand shopping experiences. They delve into how Gen Z challenges luxury brands, valuing resale and transparency over traditional price tags. Jessica shares her preference for thrifted finds, while Leigh highlights a growing skepticism towards luxury narratives. The duo discusses how brands must adapt to Gen Z's demand for authenticity and value, emphasizing the need for transparency and genuine connection.