Jessica Gotti
Head of Performance Marketing at Paired. Specializes in performance strategy, user acquisition, and creative campaign management across various channels.
Best podcasts with Jessica Gotti
Ranked by the Snipd community
Feb 26, 2024 • 36min
#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired
Learn how to boost app growth with ad creatives as Jessica Gotti shares insights on mobile ads, creative production, and app marketing strategies. Explore the importance of visuals, in-house creative teams, KPIs, and the impact of ad creatives on the bottom line. Discover the role of social media creators, building a creative efficiency framework, and the future of app development. Dive into screen time monitoring, user engagement, and performance marketing in the app industry.
Feb 24, 2025 • 42min
#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel
Join Jessica Gotti, Marta Fogel, and Misha Osintcev as they dive into the dynamic world of user acquisition strategies. Jessica highlights performance marketing hurdles, while Marta shares insights on marketing brain training apps amid data privacy concerns. Misha discusses the evolving gaming landscape and the importance of interactive advertising. The trio emphasizes the need for data-driven strategies, effective messaging, and creativity to stand out in a crowded market, ensuring success in the ever-changing mobile industry.
