Jessica Gelman

Jessica Gelman, CEO of Craft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference, joins industry titans including Amy Latimer of Delaware North Group and Steve Phelps of NASCAR. They dive into innovative strategies for fan engagement, emphasizing data-driven decision-making and personalization. Discussions also touch on the rise of women's sports, the impact of technology like AR and VR, and the evolution of sports ownership and analytics, revealing how these elements shape the future of the industry.

Jessica Gelman, CEO of Kraft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference, dives into the transformative power of data analytics in sports. She discusses the integration of AI in player evaluation and the balance between analytics and intuition. Gelman also reflects on the legacy of Willie Mays and the Negro League, emphasizing the importance of mentorship and emotional factors in athlete performance. Additionally, she shares insights on enhancing fan engagement and ticket accessibility in college sports.