Jessica Farda, co-founder and CEO of Noriwear, shares her journey into sustainable packaging using seaweed. She discusses the surprising versatility of seaweed, with over 12,000 species, some growing rapidly without resources. Jessica reflects on the challenges of being a newcomer in the biotech world and how her personal journey shaped her passion for green solutions. The conversation also dives into securing funding and the innovative business model Noriwear employs, emphasizing the potential of eco-friendly materials in combating plastic waste.