Jessica Berman
Commissioner of the NWSL. She is focused on increasing discoverability and building audience and consumer habit around viewership.
Best podcasts with Jessica Berman
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Jun 29, 2024 • 30min
NWSL Commissioner Jessica Berman On The Growth Of Women’s Sports, The NWSL’s $240M Media Rights Deal, Rising Franchise Valuations, And More
NWSL Commissioner Jessica Berman discusses the league's growth, $240M media deal, and expansion plans. Topics include record-breaking attendance, sustainability, Angel City's success, market dynamics, and media rights expansion in women's sports.
Mar 9, 2025 • 49min
Women’s Soccer’s Billion-Dollar Glow-Up
Jessica Berman, the Commissioner of the NWSL, dives into the impressive growth of women's soccer, highlighting record attendance and a dramatic rise in TV viewership. She emphasizes the role of storytelling in engaging fans and building cultural relevance. The discussion covers the league's groundbreaking media rights deals, which skyrocketed game sales 40-fold, and the implications of high-profile transfers like Naomi Girma's $1.1 million move. Berman's insights reveal the strategic focus needed to further expand and elevate women's soccer.
