Jesse Newman

Jesse Newman, a WSJ reporter with a passion for breakfast, dives into Kellogg's tumultuous journey amid the health movement championed by the MAHA agenda. She discusses the dramatic shift in American breakfast habits, where cereal consumption is declining as consumers lean towards healthier options. Jesse highlights Kellogg's efforts to adapt with innovative products, including a vegan cereal, while confronting the challenges of reformulating recipes by 2026. Her insights reveal the tough balancing act between marketing, consumer health trends, and the cereal giant's future.

Jesse Newman, a food industry reporter for WSJ, dives into the explosive breakup of Kraft Heinz, shedding light on the dire consequences of a historic merger gone wrong. She discusses how shifting consumer preferences for healthier and budget-friendly options have led to a brand loyalty crisis. Newman also highlights the impact of private equity strategies on innovation and growth. Tune in to discover how this split aims to restore focus and adapt to the post-pandemic food revolution.