Jesse Leeworthy

Jesse Leeworthy, a product design engineer and co-founder of Memo Bottle, shares his journey from a simple idea to creating a flat reusable bottle that's redefined sustainable design. He discusses the chaos of manufacturing challenges and the pivotal Kickstarter launch that sold 14,000 units without ads. Jesse emphasizes the importance of authenticity in branding, using design as a tool for environmental change, and the emotional connection to products. He also reflects on balancing customer feedback with vision and the strategy of positioning Memo Bottle as a design-forward icon.