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Jesse Creighton

Director (US) at Heidi Health, leading the company's American expansion. He focuses on international expansion, building trust with early customers, and scaling products into new markets.

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Apr 1, 2025 • 1h 6min

Scaling Heidi in the US: Lessons in product, people and persistence.

Jesse Creighton, Director of Heidi Health in the US, dives into the challenges of scaling a healthcare startup in a competitive market. He shares insights on awkward networking experiences and the obstacles of initial customer outreach. Jesse discusses how switching to a freemium model transformed their growth and the importance of adapting strategies to achieve product-market fit. He also explores building a customer-focused team and the unique hiring dynamics between Australian and American talent. Get ready for lessons in persistence and product innovation!