Jesse Barron

Jesse Barron, a contributor to The New York Times Magazine who covers finance and crime, dives into the perplexing tale of a New Jersey deli valued at $113 million despite minimal revenue. He explores the wild financial landscape that allowed this small shop to rise dramatically, linking it to trends like GameStop and cryptocurrency volatility. Barron uncovers potential scams and the convoluted mechanisms behind OTC markets, illuminating the bizarre reality of pandemic-era investments and corporate strategies in a world turned upside down.