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Jess Rothschild
Creator and host of the documentary podcast Cult of Body and Soul, who investigates the history and culture of SoulCycle and discusses the company's origins, instructors, and cult-like dynamics in the episode.
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Jan 7, 2026
• 1h 2min
Jess Rothschild - SoulCycle and the Cult of Spinning
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Join Jess Rothschild, creator of the podcast Cult of Body and Soul, as she dives into the phenomenon of SoulCycle. She explores the company's origins, revealing how it was designed to create an almost religious experience. Jess highlights the cultural impact of charismatic instructors and the social hierarchies formed within classes. From the spirituality infused in rides to the corporate takeover that changed everything, she shares her journey from devoted fan to critical observer, reflecting on the addiction and euphoria of spinning.
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