Jess Rauchberg

Jess Maddox, a journalism professor and author, and Jess Rauchberg, an expert in digital media, dive into the r/NYCInfluencerSnark subreddit phenomenon. They uncover how influencer snark pages emerged amid a boom in influencer marketing and sparked a backlash from followers. The discussion highlights the dual impact of snark—balancing accountability with societal views on body image. They also explore the connections between snark culture and feminist media scholarship, reflecting on the complexities of online critique and its implications for the future of influencer dynamics.