Jess Kessin

Jess Kessin, an experienced designer with a passion for inclusive design, discusses how many products and services fail to meet the needs of diverse users. She shares compelling insights on why businesses should not just design for the majority but embrace inclusion as both a moral and economic imperative. Kessin highlights the importance of understanding extreme users, advocating for co-design methods that enhance accessibility. She also addresses how emerging technologies like AI can support inclusive practices, urging designers to consider ethical implications and the broader societal impact.