Jess Jacobs

CMO of MDVIP, previously held senior marketing roles at Shopify and Wayfair. Expert in brandformance marketing and integrating brand and direct response strategies.

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Mar 5, 2025 • 47min

Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

Jess Jacobs, CMO of MDVIP and former senior marketing leader at Shopify and Wayfair, dives deep into 'Brandformance' marketing. She explains how merging brand-building with performance strategies can drive measurable business results. Jacobs discusses the misconceptions surrounding brand marketing's analytical rigor and the importance of integrating top-of-funnel efforts with direct response. She also shares insights on effective marketing team characteristics and the balance needed for successful brand and performance initiatives. A must-listen for marketers!