Jess Cook

Head of content and communications at Island, experienced in developing and implementing content POVs that resonate with audiences.

Best podcasts with Jess Cook

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Oct 16, 2024 • 50min

Don’t play it safe with your content POV

Brendan Hufford, founder of Growth Sprints, and Jess Cook from Island, along with Brooklin Nash of Beam Content, explore the pitfalls of traditional B2B marketing. They urge listeners to ditch 'checkbox marketing' and focus on purposeful content that truly connects with audiences. The trio emphasizes solving real customer problems rather than merely pitching products, and highlights the importance of developing a clear content POV. Engaging storytelling and leadership buy-in are vital for building lasting trust and impactful communication.

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