Jess Chan, CEO of Longplay, delves into retention & lifecycle marketing for DTC brands, emphasizing the shift towards focus on retention in eCommerce. Insights on email marketing, optimizing email flows, and customer-centric SMS strategies. Importance of data, tools like Backbone, and immersive customer experiences. Advice on strategic campaigns, loyalty programs, and personalized messaging for successful retention strategies.

Jess Chan, founder of Backbone and retention marketing expert, discusses transitioning from CMO to entrepreneur, the emotional intensity of running an agency, and the journey from agency to product business. She emphasizes the value of failure, long-term growth, and building strong foundations for success. The conversation explores the challenges of entrepreneurship, optimizing for exit in software business, and mastering customer retention marketing through email and SMS.

Experts in the future of energy, content creation, and food discuss topics such as generative AI in music, real-time fact checkers, the need for change in society, blockchain technology for renewable energy systems, improving energy efficiency through event-driven architecture, the future of YouTubers using alternative platforms, distributed agriculture and its benefits, and exploring an open source platform for community access to basic resources.