As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedInEpisode Reference Links:Making Great Strategy: Arguing for Organizational Advantage, by Jesper B. Sørensen Glenn R. CarrollClass Takeaways: Crafting and Leading Strategy: Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy. ********Become a Faster Smarter Supporter by joining TFTS Premium.

Jesper Sørensen, a professor at Stanford, focuses on how conversations shape organizational strategy rather than commands. He discusses the value of listening to frontline workers to discover innovative strategies. Sørensen emphasizes that strategy should be a dynamic, collaborative process, highlighting the need for adaptability in ever-changing landscapes. He contrasts strategy with planning, underlining the collective responsibility of strategic thinking beyond just top executives. Effective communication through storytelling is presented as crucial for developing alignment and achieving shared goals.

Jesper Sørensen, a Stanford professor, shares insights on building a successful strategy. He emphasizes starting with the end goal and connecting actions to it. Effective execution requires clear communication and alignment within the organization. The podcast also discusses the importance of constructive debate, managing uncertainty, and learning through action.