Jerry Silbowitz

Jerry Silbowitz, co-head of UTA Sports and expert in media rights, shares insights on how emerging talents are bypassing traditional paths by utilizing platforms like YouTube and TikTok. He discusses how major broadcasters, including ESPN, are reinventing themselves to connect with younger audiences through innovative content creation. The conversation highlights the evolving landscape of sports media, the impact of personal branding for on-air talent, and the need for creative control as digital platforms gain traction.