
Jerid Lydic
Bringing 25 years of experience in key account growth strategies
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Mar 19, 2024 • 40min
Ep. 61 Why key account growth should be about creating a win/win
Jerid Lydic, with 25 years of key account growth experience at Pfizer, shares battle-tested strategies for winning valuable customers. Topics include mastering key account management fundamentals, importance of compliance in pharma and healthcare, building sustainable partnerships, customer-centric evolution in pharma, insights on client needs, practical experience, and networking in key account growth.