Jeremy Rothman-Shore, a dedicated listener, sparks a fascinating discussion on the burgeoning world of non-alcoholic beverages. Discover the historical roots of breakfast beer and Prohibition-era drinks. The hosts explore innovative technologies like spinning cone to enhance flavors while removing alcohol. They dive into the rise of sober curiosity among younger generations and the complexities of crafting enjoyable non-alcoholic options. With taste tests that surprise and delight, this exploration reveals a growing market poised to change social drinking norms.