Jeremy Heilpern

Jeremy Heilpern, CEO of Atlanta-based agency Ammunition, shares insights on agency strategy and the evolving landscape of marketing. He discusses how Ammunition transitioned from a digital focus to a full-service agency, integrating AI for enhanced production efficiency. Jeremy emphasizes the importance of charging for value, not just hours, and explains his approach to capital allocation through opportunistic acquisitions. He highlights the significance of 'heart' in agency work and how genuine client commitment can set independents apart.