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Jeremy Boissinot
Founder of Favikon, an influencer-marketing platform that analyzes creator authenticity and engagement, known for work on influencer analytics and LinkedIn creator research.
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Nov 25, 2025
• 54min
Stop Wasting Money On Fake Influencers (Do This Instead) | Jeremy Boissinot (Favikon)
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Jeremy Boissinot, founder of Favikon, sheds light on the alarming rise of fake influencers, particularly on LinkedIn, where inflated follower counts and AI-generated engagement muddy the waters. He discusses how to spot authenticity through Favikon's rigorous analysis of creator metrics, emphasizing that trust is now the new currency. The duo delves into why 95% of influencer campaigns fail, often due to poor advertiser choices, and intriguingly highlights Reddit as the next big B2B marketing frontier. Tune in for must-know insights on influencer marketing!
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