In this conversation, Jenny Whichello, a serial CFO and current head of finance at Amazon, shares her expertise as a money mindset coach. She discusses the vital differences between retail and tech startups, and how our financial beliefs impact success. Jenny emphasizes the importance of mentorship and overcoming past money mistakes. She advocates for a shift from scarcity to abundance mindset, integrating visioning into financial planning. Listeners will gain actionable insights on cultivating a positive money mindset for greater financial success.