Jennifer Yeh

COO and co-founder of Shoott, a professional photography marketplace. Focuses on addressing the pain points of gig photographers.

Best podcasts with Jennifer Yeh

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Apr 16, 2025 • 1h 27min

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR

Jennifer Tsay and Jennifer Yeh, co-founders of Shoott, share their journey from startup struggles to hitting $10 million in annual revenue. They discuss the challenges posed by iOS 14.5 that skyrocketed their ad costs and how they pivoted to master SEO and diversified marketing strategies. Their innovative approach to democratizing professional photography and supporting gig photographers is inspiring. They also emphasize the importance of AI, referral programs, and financial guidance in scaling their business. Get ready for a deep dive into entrepreneurial resilience!

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