In this engaging dialogue, Jennifer Walton, Chief Brand Officer at SkyNile Consulting, dives into transformative marketing strategies emphasizing diversity, equity, and inclusion. She discusses the critical shift of viewing marketing as an investment rather than an expense, highlighting how to align strategies with business goals. Walton also shares insights on minimizing conflict through inquisitive discoveries, the importance of data-driven decisions, and empowering clients. Her approach advocates for continuous learning and iterating on marketing tactics for long-term success.
