New York Times journalists discuss the sexualization of young girl influencers, societal pressures, parental roles in influencer culture, and online safety. They delve into data analysis on the over-sexualization of kids on social media, the blurred lines between business success and personal safety, and societal influences on appearance expectations for girls in sports and apparel.

An investigation reveals a disturbing trend of pedophiles interacting with child influencer accounts on Instagram, raising concerns about child safety online. The chapters explore the dangers child influencers face, financial incentives for young influencers, and the impact of social media on young girls' self-perception.