Jennifer Spire

CEO and partner of Preston Spire, an independent full-service creative agency in Minneapolis with a 75-year history; experienced leader focused on agency culture, independence, and adapting to new technologies like AI.

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Oct 29, 2025 • 27min

Most Agencies Don't Last 10 Years — This One Made it Over 75 with Jennifer Spire | Ep #849

In this engaging conversation, Jennifer Spire, CEO of Preston Spire, shares insights from leading a 75-year-old independent creative agency. She dives into the importance of maintaining agency culture amidst changing times and technologies. Jennifer discusses her journey through big agencies and the importance of a hands-on leadership style. She emphasizes the value of blending generational talents, the strategic approach to hiring, and the role of AI in enhancing agency efficiency while nurturing human creativity. A true testament to adaptability and resilience!

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