Jennifer Pearson, Vice President of Research at eMarketer, shares her insights on digital media trends. She dives into how Gen Z spends significant time on smartphones, favoring user-generated content, and contrasts this with Millennials’ varied social media habits. The discussion highlights Generation X's savvy use of LinkedIn for networking and explores Baby Boomers’ increasing engagement in digital spaces like TikTok, emphasizing their willingness to invest in travel and experiences. A fascinating look at the digital lifestyles across generations!