In this engaging discussion, Jennifer Park, Senior Manager of Global Business Resilience at Boston Scientific, shares her expertise in business continuity management. Jennifer tackles why leadership often downplays BCM, emphasizing its true value beyond short-term fixes. She highlights critical topics like the misunderstandings surrounding recovery time objectives and the vital role of aligning BCM with IT. The insights on reframing perceptions and enhancing executive support offer practical tips for improving BCM visibility within organizations.