Jennifer Haferbecker

Jennifer Haferbecker, Chief Marketing Officer at HGA, discusses the fast-paced evolution of architecture marketing. She highlights the growing importance of role specialization and innovative marketing strategies in a post-pandemic world. Haferbecker shares insights on how branding impacts client experience and the necessity of establishing a marketing technology department. She also emphasizes the role of brand ambassadors and the value of professional development for young professionals, advocating for continuous learning and empowerment in the industry.