Jennifer Cannizzaro

In this engaging discussion, Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign, explores how AI is reshaping product marketing strategies. She shares practical ways her team harnesses AI to streamline workflows and reduce costs. Jennifer emphasizes the importance of aligning marketing with company goals and gathering customer insights for better decision-making. Additionally, she discusses coaching marketers to use AI responsibly, fostering a culture of curiosity, and the evolving role of creativity in the future of marketing.