Jenna Chambers
Head of EMEA Partnerships at Terminus
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Sep 12, 2022 • 29min
#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus
Jenna Chambers, Head of EMEA Partnerships at Terminus, shares tips on gaining internal buy-in for ABM programs. Topics include challenges in getting buy-in, starting ABM with a pilot program, defining budgets, getting sales team on board, and metrics for proving value.
