Jenn Moy, a product marketing lead at LinkedIn, and Jackie Morris, a product manager specializing in buyer group audiences, dive into the complexities of B2B buying. They share insights about the new Buyer Group Targeting feature, which allows marketers to reach entire decision-making committees, not just end users. The duo discusses real-world success stories and practical strategies to improve campaign effectiveness. They also highlight the importance of leveraging LinkedIn's unique data to enhance targeting and drive conversions, ensuring you engage the right audience.
