Jeni Bishop

In this engaging discussion, Jeni Bishop, VP of Marketing at Cordial and a branding expert, emphasizes the importance of consistent brand touchpoints in account-based marketing. She highlights the risks of over-customizing creative and explains her 'take the logo off' test to maintain brand integrity. Jeni also delves into effective messaging strategies, advising on the balance between using prospect language and branded terms. With insights on one-to-many versus one-to-one ABM strategies, she provides actionable tips for building trust through every customer interaction.