Jenelle Sheridan

Jenelle Sheridan, a retail expert with 15 years of experience and founder of Far View Partners, shares insights on analyzing retail companies. She emphasizes the importance of growth metrics like brand awareness and customer acquisition over immediate profitability. Jenelle reveals the big three investor metrics: same-store sales growth, sales costs, and sales comps. She discusses the balance between strategic pricing and maintaining customer loyalty, and how effective inventory management is crucial for aligning with consumer demand.