Jena Wolfe

Co‑founder of Piecework Puzzles and marketing lead with a background in creative services; took a full‑time marketing role at Goop Kitchen while remaining an active steward of the brand.

Best podcasts with Jena Wolfe

Ranked by the Snipd community

Nov 4, 2025 • 41min

How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs

Rachel Hochhauser and Jena Wolfe, co-founders of Piecework Puzzles, discuss their journey from a fun rainy weekend project to a thriving multi-million dollar brand, all while balancing full-time careers. They delve into their unique bootstrapping approach, which allowed them creative freedom without investor pressure. The duo reflects on launching viral products like cocktail napkins and their strategies for navigating challenges together as best friends. Their insightful lessons around brand building, product development, and adapting in a competitive market are sure to inspire aspiring entrepreneurs.

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