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Jen Swanson
CEO of Tuckpoint Advisory Group, specializing in product-led operating model transformations. She has extensive experience helping organizations adopt customer-centric approaches and break down silos.
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Jun 18, 2025
• 39min
How to build a Product-Led Operating Model that sticks - Jen Swanson (CEO, Tuckpoint Advisory Group)
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Jen Swanson, CEO of Tuckpoint Advisory Group, specializes in helping organizations adopt product-led operating models. In this conversation, she unveils why many transformations fail, emphasizing the need for intentionality and genuine leadership involvement. Swanson warns against 'transformation theater' and stresses the necessity of honest self-assessment. She also highlights the importance of creating a psychologically safe environment for team members to learn and adapt, ensuring that transformation is a sustainable journey rather than a temporary fix.
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