Carol Han Pyle founded Nette during the pandemic, shortly after she lost all her marketing clients at the start of the pandemic.

Nette is a candle brand that focuses on clean ingredients, sustainable practices, and luxurious materials - going after whitespace in the multi-billion dollar candle industry.

In today's episode, Carol gives insight into the inspiration behind the brand, the aesthetic vision for the brand, and how Nette separates themselves from the competition.

Carol also discusses:

Her unique agency owner and brand owner perspective
Nette's most effective marketing channels and the importance of being an omni-channel brand
The brand's sustainability mission
Managing the day to workflow as an agency owner and brand owner

You'll also hear Carol's advice to her younger self and what's next for Nette.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Jen Prokop

The AI-powered Podcast Player