Jen Palacio

Jen Palacio, owner of Tiny Turns Papery, offers insights into the world of independent retail. She discusses the operational challenges faced by shop owners, including tariffs and unpredictable buying patterns. Jen highlights the trend of 'treat yourself' purchases and the rise in popularity of planners, puzzles, and games as customers seek offline activities. She also explores the impact of shipping delays and the importance of collaboration within the indie community to enhance customer loyalty. Her practical approach to navigating the retail landscape is truly enlightening.