Jen Kavanaugh

Jen Kavanaugh, Senior VP of Marketing for the Philadelphia Eagles, shares insights on modern sports fandom that transcends game day. She emphasizes how Eagle's culture is nurtured through year-round storytelling, creating emotional connections with fans. Jen reveals how the team transformed its locker room into a relatable ensemble, involved in global brand outreach with initiatives in Australia and beyond. Her approach to measuring fan engagement sidesteps vanity metrics, focusing instead on meaningful interactions that strengthen community bonds.