Jen Igartua, CEO of GoNimbly, is a multi-talented force in comedy and board game design. In a lively discussion, she unpacks the concept of signal-based selling, emphasizing the integration of diverse data sources to enhance B2B sales strategies. Jen shares her innovative approach to lead scoring and actionable insights for sales teams using algorithms and playbooks. She also explores the evolving roles of SDRs in a data-driven environment and the journey of her board game 'Side Effects,' highlighting its unexpected success.