Jen Abel

Jen Abel, a seasoned enterprise sales leader and co-founder of Jellyfish, shares her expertise on scaling B2B sales from $1M to $10M ARR. She debunks the myth of the mid-market, asserting that targeting tier-one logos yields strong references and roadmap influence. Abel highlights the importance of vision-casting instead of problem-solving to win enterprise deals and encourages founders to charge higher ACVs for better executive engagement. She also discusses strategic hiring, creative deal crafting, and the powerful role of tailored outreach in enterprise sales.