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Jeffrey Bustos

An expert in retail media and a representative of IAB.

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Feb 9, 2024 • 26min

Navigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)

Jeffrey Bustos from IAB and Vin Lay from Albertsons Media Collective discuss data revolutionizing CPG companies' approach to retail media. They delve into data-driven strategies, measurement transparency for Albertsons Media Collective, challenges in getting other Retail Media Networks to adopt standards, and emerging trends in CPG advertising like data clean rooms and blockchain technology.