Jeff Watson

In this discussion, Jeff Watson, owner of IV Seasons Auto, sheds light on the controversial world of automotive financing. He dives into the intricacies of buy here pay here dealerships and how they tackle in-house financing for those often overlooked by banks. Jeff shares his innovative strategies for supporting 'unbankable' customers, the evolving challenges of rising interest rates, and the importance of maintaining strong customer relationships. His insights reveal the dynamic landscape of the automotive industry and the path to success within it.