Jeff Velker

Jeff Velker, a former franchisee who bounced back from bankruptcy, shares his intriguing journey of acquiring a $2.5 million pen company, Retro 51. He discusses the lessons learned from his past failures and the nuances of entrepreneurship. Velker highlights the appeal of pens in a digital world and the complexities of negotiating with sellers. He also reflects on the risks of working with overseas manufacturers and his ambitious goal of reaching $10 million in sales within a decade. His story is one of resilience, passion, and strategic growth.