Jeff Russakow

Jeff Russakow, CEO of Boosted, a pioneering electric skateboard startup, shares his journey from leading enterprise companies to rethinking urban travel. He discusses the crucial question founders must ask when selecting investors and the common pitfalls they face. Jeff elaborates on the challenges of Series B fundraising, focusing on balancing unit economics with a long-term vision. He also critiques the notion that "hardware is hard," advocating for a richer understanding of product challenges and innovation in transportation.