Jeff Nathenson
Whistle Sport's international managing director
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Jan 18, 2023 • 1h 6min
What is social media’s role in sports in 2023?
Jeff Nathenson, Whistle Sport's international managing director, joins Nick and Chris to discuss social media's impact on sports, covering topics such as Elon Musk's Twitter influence, Logan Paul and KSI's Prime launch, the role of platforms like TikTok and Instagram, growth of influencer athletes, and the potential for social media platforms to purchase live rights.
