Jeff Morton

In this enlightening discussion, Jeff Morton, an independent manufacturer's rep specializing in heavy commercial and industrial sales, shares insights from his unique career path. He reveals how transitioning from network engineering to sales taught him the art of meaningful connections. Jeff emphasizes the importance of empathy in understanding clients' needs and critiques common pitfalls in sales tactics, like relentless follow-ups. He also discusses the intricacies of managing a diverse portfolio and how to identify true decision-makers in long B2B cycles. A must-listen for aspiring sales professionals!